@inproceedings{19807f92550a4fe4accbf322a6c56de0,
title = "Antecedents of flow in online environments: The role of website complexity",
abstract = "Flow as an optimal state of experience has been studied in various situations, including online environments. It has been found related to more exploratory behavior, revisit and purchase intention, and positive attitude toward websites. Website complexity is one of the important interface design variables that influence a number of user outcomes. In this study, we investigate the effect of website complexity on flow during web surfing and shopping. Results show that website complexity affects flow through the mediating effects of the three preconditions of flow. This finding has both theoretical and practical implications.",
keywords = "E-commerce, Flow, Website complexity, Website design",
author = "Guo, {Yi Maggie} and Poole, {Marshall Scott}",
year = "2006",
language = "English (US)",
isbn = "9781604236262",
series = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
pages = "2921--2929",
booktitle = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
note = "12th Americas Conference on Information Systems, AMCIS 2006 ; Conference date: 04-08-2006 Through 06-08-2006",
}