Antecedents of flow in online environments: The role of website complexity

Yi Maggie Guo, Marshall Scott Poole

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Flow as an optimal state of experience has been studied in various situations, including online environments. It has been found related to more exploratory behavior, revisit and purchase intention, and positive attitude toward websites. Website complexity is one of the important interface design variables that influence a number of user outcomes. In this study, we investigate the effect of website complexity on flow during web surfing and shopping. Results show that website complexity affects flow through the mediating effects of the three preconditions of flow. This finding has both theoretical and practical implications.

Original languageEnglish (US)
Title of host publicationAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Pages2921-2929
Number of pages9
StatePublished - Dec 1 2006
Event12th Americas Conference on Information Systems, AMCIS 2006 - Acapulco, Mexico
Duration: Aug 4 2006Aug 6 2006

Publication series

NameAssociation for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006
Volume5

Other

Other12th Americas Conference on Information Systems, AMCIS 2006
CountryMexico
CityAcapulco
Period8/4/068/6/06

Keywords

  • E-commerce
  • Flow
  • Website complexity
  • Website design

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Library and Information Sciences
  • Information Systems

Fingerprint Dive into the research topics of 'Antecedents of flow in online environments: The role of website complexity'. Together they form a unique fingerprint.

  • Cite this

    Guo, Y. M., & Poole, M. S. (2006). Antecedents of flow in online environments: The role of website complexity. In Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006 (pp. 2921-2929). (Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006; Vol. 5).