Analytic versus holistic cognition: Constructs and measurement

Minkyung Koo, Jong An Choi, Incheol Choi

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter summarizes research on analytic versus holistic thinking, including locus of attention, causal perception, perception of change, tolerance of contradiction, and categorization-constructs that are widely studied in social psychology and other related fields, such as consumer psychology. The chapter also reviews the literature on the Analysis-Holism Scale (AHS): how it was developed and how it differs from scales that measure other cultural differences (e.g., individualism versus collectivism; independent versus interdependent self; dialectical versus linear self). Empirical evidence supporting the validity of the AHS in various cognitive domains is introduced. The chapter concludes with a review of recently published papers in which the AHS has been validated and utilized for various purposes.

Original languageEnglish (US)
Title of host publicationThe Psychological and Cultural Foundations of East Asian Cognition
Subtitle of host publicationContradiction, Change, and Holism
EditorsJulie Spencer-Rodgers, Kaiping Peng
PublisherOxford University Press
Number of pages30
ISBN (Print)9780199348541
StatePublished - Jan 18 2018
Externally publishedYes


  • Analysis-Holism Scale
  • Analytic thinking
  • Causal perception
  • Cognition
  • Cultural differences
  • Holistic thinking
  • Perception of change
  • Tolerance of contradiction

ASJC Scopus subject areas

  • Psychology(all)


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