An investigation of value-, impression-, and outcome-relevant involvement on attitudes, purchase intentions, and information seeking

This investigation explored the relationship between value-relevant (VRI), impression-relevant (IRI), and outcome-relevant involvement (ORI) on information-seeking behaviors, attitudes, and purchase intentions. Results revealed that grocery shoppers' (N = 175) ORI was positively associated with information-seeking behaviors, attitudes, and purchase intentions of foods high in fiber. Neither VRI nor IRI predicted attitudes or purchase intentions. Results are discussed with an emphasis on information seeking among the three types of involvement and message-design strategies with respect to promoting foods high in fiber.