An investigation into professional athlete philanthropy: Why charity is part of the game

Kathy Babiak, Brian Mills, Scott Tainsky, Matthew Juravich

Research output: Contribution to journalArticlepeer-review

Abstract

This study explored the philanthropic landscape of professional athletes and their charitable foundations. This research also investigated factors influencing the formation of philanthropic foundations among this group of individuals. First, data were collected to identify athletes in four professional North American sport leagues who had formed charitable foundations. Then, 36 interviews were conducted with athletes, foundation directors, league and team executives and a sport agent to explore the motives and beliefs about philanthropy in professional sport. Using the theory of planned behavior, this paper identified the factors considered in the formation of charitable foundations in this unique group, primarily focusing on attitudes (altruistic and self-interested), perceived behavioral control, subjective norms, self-identity and moral obligation as antecedents to athlete philanthropic activity. The paper also discusses the unique context in which these individuals operate, some of the particular constraints they face, and identifies opportunities for athlete foundations and their partners.

Original languageEnglish (US)
Pages (from-to)159-176
Number of pages18
JournalJournal of Sport Management
Volume26
Issue number2
DOIs
StatePublished - Mar 2012

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Orthopedics and Sports Medicine
  • Physical Therapy, Sports Therapy and Rehabilitation
  • Organizational Behavior and Human Resource Management

Fingerprint

Dive into the research topics of 'An investigation into professional athlete philanthropy: Why charity is part of the game'. Together they form a unique fingerprint.

Cite this