An In-depth study of commercial MVNO: Measurement and optimization

Ao Xiao, Yunhao Liu, Yang Li, Feng Qian, Zhenhua Li, Sen Bai, Yao Liu, Tianyin Xu, Xianlong Xin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recent years have witnessed the rapid growth of mobile virtual network operators (MVNOs), which operate on top of the existing cellular infrastructures of base carriers, while offering cheaper or more flexible data plans compared to those of the base carriers. In this paper, we present a nearly two-year measurement study towards understanding various key aspects of today’s MVNO ecosystem, including its architecture, performance, economics, customers, and the complex interplay with the base carrier. Our study focuses on a large commercial MVNO with about 1 million customers, operating atop a nation-wide base carrier. Our measurements clarify several key concerns raised by MVNO customers, such as inaccurate billing and potential performance discrimination with the base carrier. We also leverage big data analytics and machine learning to optimize an MVNO’s key businesses such as data plan reselling and customer churn mitigation. Our proposed techniques can help achieve higher revenues and improved services for commercial MVNOs.

Original languageEnglish (US)
Title of host publicationMobiSys 2019 - Proceedings of the 17th Annual International Conference on Mobile Systems, Applications, and Services
PublisherAssociation for Computing Machinery, Inc
Pages457-468
Number of pages12
ISBN (Electronic)9781450366618
DOIs
StatePublished - Jun 12 2019
Event17th ACM International Conference on Mobile Systems, Applications, and Services, MobiSys 2019 - Seoul, Korea, Republic of
Duration: Jun 17 2019Jun 21 2019

Publication series

NameMobiSys 2019 - Proceedings of the 17th Annual International Conference on Mobile Systems, Applications, and Services

Conference

Conference17th ACM International Conference on Mobile Systems, Applications, and Services, MobiSys 2019
CountryKorea, Republic of
CitySeoul
Period6/17/196/21/19

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ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications

Cite this

Xiao, A., Liu, Y., Li, Y., Qian, F., Li, Z., Bai, S., Liu, Y., Xu, T., & Xin, X. (2019). An In-depth study of commercial MVNO: Measurement and optimization. In MobiSys 2019 - Proceedings of the 17th Annual International Conference on Mobile Systems, Applications, and Services (pp. 457-468). (MobiSys 2019 - Proceedings of the 17th Annual International Conference on Mobile Systems, Applications, and Services). Association for Computing Machinery, Inc. https://doi.org/10.1145/3307334.3326070