Abstract

Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies.

Original languageEnglish (US)
Pages (from-to)127-138
Number of pages12
JournalCommunication Research Reports
Volume17
Issue number2
DOIs
StatePublished - Mar 2000

Fingerprint

World Wide Web
Internet
examination
Television
Websites
community research
Students
entertainment
surveillance
typology
television
newspaper
university
student

ASJC Scopus subject areas

  • Communication

Cite this

An examination of motivations for using the World Wide Web. / Tewksbury, David; Althaus, Scott L.

In: Communication Research Reports, Vol. 17, No. 2, 03.2000, p. 127-138.

Research output: Contribution to journalArticle

@article{bc50d27136274be8a65cfaf5cf1ae829,
title = "An examination of motivations for using the World Wide Web",
abstract = "Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies.",
author = "David Tewksbury and Althaus, {Scott L.}",
year = "2000",
month = "3",
doi = "10.1080/08824090009388759",
language = "English (US)",
volume = "17",
pages = "127--138",
journal = "Communication Research Reports",
issn = "0882-4096",
publisher = "Routledge",
number = "2",

}

TY - JOUR

T1 - An examination of motivations for using the World Wide Web

AU - Tewksbury, David

AU - Althaus, Scott L.

PY - 2000/3

Y1 - 2000/3

N2 - Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies.

AB - Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies.

UR - http://www.scopus.com/inward/record.url?scp=4243200094&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=4243200094&partnerID=8YFLogxK

U2 - 10.1080/08824090009388759

DO - 10.1080/08824090009388759

M3 - Article

AN - SCOPUS:4243200094

VL - 17

SP - 127

EP - 138

JO - Communication Research Reports

JF - Communication Research Reports

SN - 0882-4096

IS - 2

ER -