AMCIS 2014 Savannah paper submission leveraging social networking sites for executive success

Utku Pamuksuz, Sung Won Kim, Ramanath Subramanyam

Research output: Contribution to conferencePaperpeer-review

Abstract

The use of social networking sites (SNS) has become the major phenomena in social practice and a new platform for impression management. Traditional perspectives of impression management (IM) have focused on the use of IM on a targeted audience. Actors employing IM tactics in SNS must consider multiple audiences simultaneously. Further, these actors may hold different IM objectives for each audience. For example, top managers of corporations who act as spokesperson on behalf of their company and who act to further their personal interests. We are interested in understanding how top managers leverage SNS for personal career success. Specifically, we seek to answer two questions. Does the use of IM tactics in SNS affect a top manager's career success? If so, which tactics are effective? We will apply text mining and machine learning techniques on publicly available SNS posts of top managers to assess how IM tactics affects their careers.

Original languageEnglish (US)
StatePublished - Jan 1 2014
Event20th Americas Conference on Information Systems, AMCIS 2014 - Savannah, GA, United States
Duration: Aug 7 2014Aug 9 2014

Other

Other20th Americas Conference on Information Systems, AMCIS 2014
CountryUnited States
CitySavannah, GA
Period8/7/148/9/14

Keywords

  • Impression management
  • Social networking sites
  • Text mining
  • Top managers

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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