Ambiguity tolerance and advertising effectiveness

Qian Li; Zhuowei(Joy) Huang; Kiel Christianson

doi:10.1016/j.annals.2016.12.004

Ambiguity tolerance and advertising effectiveness

Qian Li, Zhuowei(Joy) Huang, Kiel Christianson

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	216-222
Number of pages	7
Journal	Annals of Tourism Research
Volume	63
DOIs	https://doi.org/10.1016/j.annals.2016.12.004
State	Published - Mar 1 2017

Keywords

Ambiguity tolerance
Perceived advertising effectiveness
Text
Tourism photographs

ASJC Scopus subject areas

Development
Tourism, Leisure and Hospitality Management

Online availability

10.1016/j.annals.2016.12.004

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title = "Ambiguity tolerance and advertising effectiveness",

keywords = "Ambiguity tolerance, Perceived advertising effectiveness, Text, Tourism photographs",

author = "Qian Li and Zhuowei(Joy) Huang and Kiel Christianson",

year = "2017",

month = mar,

day = "1",

doi = "10.1016/j.annals.2016.12.004",

language = "English (US)",

volume = "63",

pages = "216--222",

journal = "Annals of Tourism Research",

issn = "0160-7383",

publisher = "Elsevier Ltd",

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AU - Li, Qian

AU - Huang, Zhuowei(Joy)

AU - Christianson, Kiel

PY - 2017/3/1

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KW - Ambiguity tolerance

KW - Perceived advertising effectiveness

KW - Text

KW - Tourism photographs

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U2 - 10.1016/j.annals.2016.12.004

DO - 10.1016/j.annals.2016.12.004

M3 - Article

AN - SCOPUS:85009830028

SN - 0160-7383

VL - 63

SP - 216

EP - 222

JO - Annals of Tourism Research

JF - Annals of Tourism Research

ER -

Ambiguity tolerance and advertising effectiveness

Keywords

ASJC Scopus subject areas

Online availability

Library availability

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