All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus

Cele Otnes, Young Chan Kim, Kyungseung Kim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)183-194
Number of pages12
JournalThe Journal of Popular Culture
Volume27
Issue number4
DOIs
StatePublished - Jan 1 1994

ASJC Scopus subject areas

  • History
  • Arts and Humanities (miscellaneous)
  • Literature and Literary Theory

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