Al Jazeera English online: Understanding web metrics and news production when a quantified audience is not a commodified audience

Research output: Contribution to journalArticlepeer-review

Abstract

Al Jazeera English is the Arab world’s largest purveyor of English language news to an international audience. This article provides an in-depth examination of how its website employs Web metrics for tracking and understanding audience behavior. The Al Jazeera Network remains sheltered from the general economic concerns around the news industry, providing a unique setting in which to understand how these tools influence newsroom production and knowledge creation. Through interviews and observations, findings reveal that the news organization’s institutional culture plays a tremendous role in shaping how journalists use and understand metrics. The findings are interpreted through an analysis of news norms studies of the social construction of technology.

Original languageEnglish (US)
Pages (from-to)335-351
Number of pages17
JournalDigital Journalism
Volume1
Issue number3
DOIs
StatePublished - Jan 1 2013
Externally publishedYes

Keywords

  • Al Jazeera English
  • Audiences
  • News economics
  • News norms
  • Online journalism
  • Web metrics

ASJC Scopus subject areas

  • Communication

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