AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing

Keyphrases

• Coping Mechanisms 100%
• Agent Knowledge 100%
• Influencer Marketing 100%
• Consumer Coping 100%
• Between-subject 33%
• Behavior Change 33%
• Exponential Growth 33%
• Superordinate 33%
• Source Credibility 33%
• Construal Level Theory 33%
• Persuasion Knowledge Model 33%
• Subject Experiment 33%
• Attitudinal Change 33%
• Core Beliefs 33%
• Consumer Agent 33%
• Action Identification Theory 33%
• Persuasion Effectiveness 33%

Social Sciences

• Coping Mechanisms 100%
• Influencer Marketing 100%
• Artificial Intelligence 100%
• Influencer 50%
• Autonomy 25%
• Source credibility 25%
• Persuasion Knowledge 25%

Psychology

• Coping Mechanisms 100%
• Artificial Intelligence 100%
• Construal 50%
• Autonomy 25%