Agenda-Setting, Priming, and Framing

Patricia Moy, David Tewksbury, Eike Mark Rinke

Research output: Chapter in Book/Report/Conference proceedingChapter


Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.
Original languageEnglish (US)
Title of host publicationThe International Encyclopedia of Communication Theory and Philosophy
EditorsKlaus Bruhn Jensen, Robert T. Craig, Jefferson D. Pooley, Eric W. Rothenbuhler
PublisherJohn Wiley & Sons, Ltd.
ISBN (Electronic)9781118766804
ISBN (Print)9781118290736
StatePublished - Oct 23 2016


  • information-processing and cognitions
  • mass communication theory
  • news-reporting
  • political communication
  • public opinion


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