Agenda-Setting, Priming, and Framing

Patricia Moy; David Tewksbury; Eike Mark Rinke

doi:10.1002/9781118766804.wbiect266

Agenda-Setting, Priming, and Framing

Patricia Moy, David Tewksbury, Eike Mark Rinke

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Abstract

Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.

Original language	English (US)
Title of host publication	The International Encyclopedia of Communication Theory and Philosophy
Editors	Klaus Bruhn Jensen, Robert T. Craig, Jefferson D. Pooley, Eric W. Rothenbuhler
Publisher	John Wiley & Sons, Ltd.
ISBN (Electronic)	9781118766804
ISBN (Print)	9781118290736
DOIs	https://doi.org/10.1002/9781118766804.wbiect266
State	Published - Oct 23 2016

Keywords

information-processing and cognitions
mass communication theory
news-reporting
political communication
public opinion

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10.1002/9781118766804.wbiect266

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abstract = "Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.",

keywords = "information-processing and cognitions, mass communication theory, news-reporting, political communication, public opinion",

author = "Patricia Moy and David Tewksbury and Rinke, {Eike Mark}",

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AU - Rinke, Eike Mark

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N2 - Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.

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KW - information-processing and cognitions

KW - mass communication theory

KW - news-reporting

KW - political communication

KW - public opinion

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DO - 10.1002/9781118766804.wbiect266

M3 - Chapter

SN - 9781118290736

BT - The International Encyclopedia of Communication Theory and Philosophy

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A2 - Craig, Robert T.

A2 - Pooley, Jefferson D.

A2 - Rothenbuhler, Eric W.

PB - John Wiley & Sons, Ltd.

ER -

Agenda-Setting, Priming, and Framing

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Keywords

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