Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity

Yong Gyun Ghim; Cliff Shin

doi:10.1007/978-3-030-80829-7_8

Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity

Yong Gyun Ghim, Cliff Shin

Beckman Institute for Advanced Science and Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Ageless design is a design method for product longevity to address diverse needs of multiple age groups over the course of product usage. It proposes enduring aesthetics as one of the guidelines for the product form. In that regard, simplicity in design has been discussed in various terms and dimensions as a promising strategy to improve and prolong the aesthetic satisfaction of a product. In an attempt to clarify the meaning of simplicity in design, this paper looks into how simplicity has been defined in visual art and design, examines the relationship between typicality and aesthetic appraisal, then proposes a model of optimal simplicity for enduring aesthetics. The role of complexity for optimal simplicity is further investigated with regard to order and entropy.

Original language	English (US)
Title of host publication	Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
Editors	Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho
Publisher	Springer
Pages	54-62
Number of pages	9
ISBN (Print)	9783030808280
DOIs	https://doi.org/10.1007/978-3-030-80829-7_8
State	Published - 2021
Event	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 - Virtual, Online Duration: Jul 25 2021 → Jul 29 2021

Publication series

Name	Lecture Notes in Networks and Systems
Volume	260
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
City	Virtual, Online
Period	7/25/21 → 7/29/21

Keywords

Ageless design
Complexity
Product aesthetics
Product longevity
Simplicity
Timeless design

ASJC Scopus subject areas

Control and Systems Engineering
Signal Processing
Computer Networks and Communications

Online availability

10.1007/978-3-030-80829-7_8

Library availability

Discover UIUC Full Text

Cite this

Ghim, Y. G., & Shin, C. (2021). Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. In C. S. Shin, G. Di Bucchianico, S. Fukuda, Y-G. Ghim, G. Montagna, & C. Carvalho (Eds.), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 (pp. 54-62). (Lecture Notes in Networks and Systems; Vol. 260). Springer. https://doi.org/10.1007/978-3-030-80829-7_8

Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. / Ghim, Yong Gyun; Shin, Cliff.
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. ed. / Cliff Sungsoo Shin; Giuseppe Di Bucchianico; Shuichi Fukuda; Yong-Gyun Ghim; Gianni Montagna; Cristina Carvalho. Springer, 2021. p. 54-62 (Lecture Notes in Networks and Systems; Vol. 260).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Ghim, YG & Shin, C 2021, Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. in CS Shin, G Di Bucchianico, S Fukuda, Y-G Ghim, G Montagna & C Carvalho (eds), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Lecture Notes in Networks and Systems, vol. 260, Springer, pp. 54-62, AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021, Virtual, Online, 7/25/21. https://doi.org/10.1007/978-3-030-80829-7_8

Ghim YG, Shin C. Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. In Shin CS, Di Bucchianico G, Fukuda S, Ghim Y-G, Montagna G, Carvalho C, editors, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Springer. 2021. p. 54-62. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-80829-7_8

Ghim, Yong Gyun ; Shin, Cliff. / Ageless Design : Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. editor / Cliff Sungsoo Shin ; Giuseppe Di Bucchianico ; Shuichi Fukuda ; Yong-Gyun Ghim ; Gianni Montagna ; Cristina Carvalho. Springer, 2021. pp. 54-62 (Lecture Notes in Networks and Systems).

@inproceedings{cbead25e6ccd484baab946fc66b4caf4,

title = "Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity",

abstract = "Ageless design is a design method for product longevity to address diverse needs of multiple age groups over the course of product usage. It proposes enduring aesthetics as one of the guidelines for the product form. In that regard, simplicity in design has been discussed in various terms and dimensions as a promising strategy to improve and prolong the aesthetic satisfaction of a product. In an attempt to clarify the meaning of simplicity in design, this paper looks into how simplicity has been defined in visual art and design, examines the relationship between typicality and aesthetic appraisal, then proposes a model of optimal simplicity for enduring aesthetics. The role of complexity for optimal simplicity is further investigated with regard to order and entropy.",

keywords = "Ageless design, Complexity, Product aesthetics, Product longevity, Simplicity, Timeless design",

author = "Ghim, {Yong Gyun} and Cliff Shin",

note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.; AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 ; Conference date: 25-07-2021 Through 29-07-2021",

year = "2021",

doi = "10.1007/978-3-030-80829-7_8",

language = "English (US)",

isbn = "9783030808280",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer",

pages = "54--62",

editor = "Shin, {Cliff Sungsoo} and {Di Bucchianico}, Giuseppe and Shuichi Fukuda and Yong-Gyun Ghim and Gianni Montagna and Cristina Carvalho",

booktitle = "Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021",

address = "Germany",

}

TY - GEN

T1 - Ageless Design

T2 - AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021

AU - Ghim, Yong Gyun

AU - Shin, Cliff

PY - 2021

Y1 - 2021

N2 - Ageless design is a design method for product longevity to address diverse needs of multiple age groups over the course of product usage. It proposes enduring aesthetics as one of the guidelines for the product form. In that regard, simplicity in design has been discussed in various terms and dimensions as a promising strategy to improve and prolong the aesthetic satisfaction of a product. In an attempt to clarify the meaning of simplicity in design, this paper looks into how simplicity has been defined in visual art and design, examines the relationship between typicality and aesthetic appraisal, then proposes a model of optimal simplicity for enduring aesthetics. The role of complexity for optimal simplicity is further investigated with regard to order and entropy.

AB - Ageless design is a design method for product longevity to address diverse needs of multiple age groups over the course of product usage. It proposes enduring aesthetics as one of the guidelines for the product form. In that regard, simplicity in design has been discussed in various terms and dimensions as a promising strategy to improve and prolong the aesthetic satisfaction of a product. In an attempt to clarify the meaning of simplicity in design, this paper looks into how simplicity has been defined in visual art and design, examines the relationship between typicality and aesthetic appraisal, then proposes a model of optimal simplicity for enduring aesthetics. The role of complexity for optimal simplicity is further investigated with regard to order and entropy.

KW - Ageless design

KW - Complexity

KW - Product aesthetics

KW - Product longevity

KW - Simplicity

KW - Timeless design

UR - http://www.scopus.com/inward/record.url?scp=85112152016&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85112152016&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-80829-7_8

DO - 10.1007/978-3-030-80829-7_8

M3 - Conference contribution

AN - SCOPUS:85112152016

SN - 9783030808280

T3 - Lecture Notes in Networks and Systems

SP - 54

EP - 62

BT - Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021

A2 - Shin, Cliff Sungsoo

A2 - Di Bucchianico, Giuseppe

A2 - Fukuda, Shuichi

A2 - Ghim, Yong-Gyun

A2 - Montagna, Gianni

A2 - Carvalho, Cristina

PB - Springer

Y2 - 25 July 2021 through 29 July 2021

ER -

Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Online availability

Library availability

Related links

Fingerprint

Advances in Industrial Design: Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, July 25-29, 2021, USA

Cite this