Afterword: The Place of the Audience: Beyond Audience Studies

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

"Audience", as semiotics would remind us, is a subject and concept that is the product of convention. Discussions about audiences contribute to the spatial organization of places people inhabit and are in turn conditioned by a world that is spatially organized and practiced. Audiences get defined from particular sites, in relation to particular places, and within particular contexts. Audience analysis may lead to the recognition of everyday life, but there are also a number of problems about the term "audience" that an attention to everyday life makes acute. Being an audience is only one activity in everyday life, even though the analysis may obscure this fact. Ultimately, audience has a double role: audience serves as a reminder of the contingencies and fragility of any system, pattern, structure, institution, conclusion, or map, but audience also potentially becomes a way of privileging a set of practices and fixing a set of relations in everyday life.

Original languageEnglish (US)
Title of host publicationThe Audience and its Landscape
EditorsJames Hay, Lawrence Grossberg, Ellen Wartella
PublisherTaylor and Francis
Pages359-378
Number of pages20
ISBN (Electronic)9780429965364
ISBN (Print)9780813322858
DOIs
StatePublished - Jan 1 2018

ASJC Scopus subject areas

  • Social Sciences(all)

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  • Research Output

    The Audience and Its Landscape

    Hay, J. W. (ed.), Grossberg, L. (ed.) & Wartella, E. (ed.), Jan 1 2018, Taylor and Francis. 402 p.

    Research output: Book/Report/Conference proceedingBook

  • Cite this

    Hay, J. (2018). Afterword: The Place of the Audience: Beyond Audience Studies. In J. Hay, L. Grossberg, & E. Wartella (Eds.), The Audience and its Landscape (pp. 359-378). Taylor and Francis. https://doi.org/10.4324/9780429496813-27