Affect as Information in Persuasion: A Model of Affect Identification and Discounting

Dolores Albarracín, G. Tarcan Kumkale

Research output: Contribution to journalArticlepeer-review


Three studies examined the implications of a model of affect as information in persuasion. According to this model, extraneous affect may have an influence when message recipients exert moderate amounts of thought, because they identify their affective reactions as potential criteria but fail to discount them as irrelevant. However, message recipients may not use affect as information when they deem affect irrelevant or when they do not identify their affective reactions at all. Consistent with this curvilinear prediction, recipients of a message that either favored or opposed comprehensive exams used affect as a basis for attitudes in situations that elicited moderate thought. Affect, however, had no influence on attitudes in conditions that elicited either large or small amounts of thought.

Original languageEnglish (US)
Pages (from-to)453-469
Number of pages17
JournalJournal of personality and social psychology
Issue number3
StatePublished - Mar 2003

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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