Aesthetics, popular visual culture, and designer capitalism

Paul Angus Duncum

    Research output: Contribution to journalArticlepeer-review

    Abstract

    While rejecting modernist philosophical aesthetics, the author argues for the use in art education of a current, ordinary-language definition of aesthetics as visual appearance and effect, and its widespread use in many diverse cultural sites is demonstrated. Employing such a site-specific use of aesthetics enables art education to more clearly address the realities of everyday life under designer capitalism, a socio-economy based on the drive to create evermore desire. Aesthetic manipulation is viewed as a primary means to facilitate the smooth operation of this system. The recent craze for Bratz dolls is used to illustrate the centrality of aesthetics to designer capitalism. Finally, the author offers suggestions as to how art education can view consumer products like Bratz as pedagogic opportunities.

    Original languageEnglish (US)
    Pages (from-to)285-295
    Number of pages11
    JournalInternational Journal of Art and Design Education
    Volume26
    Issue number3
    DOIs
    StatePublished - Oct 1 2007

    ASJC Scopus subject areas

    • Education
    • Visual Arts and Performing Arts
    • Arts and Humanities (miscellaneous)

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