Advertising Psychology

Patrick T. Vargas; Sukki Yoon

doi:10.1016/B0-12-657410-3/00001-5

Advertising Psychology

Patrick T. Vargas
, Sukki Yoon

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Encyclopedia of Applied Psychology, Three-Volume Set
Publisher	Elsevier Science Ltd.
Pages	53-64
Number of pages	12
Volume	1
ISBN (Electronic)	9780126574104
ISBN (Print)	9780080547749
DOIs	https://doi.org/10.1016/B0-12-657410-3/00001-5
State	Published - Jan 1 2004

ASJC Scopus subject areas

General Psychology

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10.1016/B0-12-657410-3/00001-5

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title = "Advertising Psychology",

author = "Vargas, \{Patrick T.\} and Sukki Yoon",

year = "2004",

month = jan,

day = "1",

doi = "10.1016/B0-12-657410-3/00001-5",

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volume = "1",

pages = "53--64",

booktitle = "Encyclopedia of Applied Psychology, Three-Volume Set",

publisher = "Elsevier Science Ltd.",

}

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AU - Vargas, Patrick T.

AU - Yoon, Sukki

PY - 2004/1/1

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UR - https://www.scopus.com/pages/publications/85024854429#tab=citedBy

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DO - 10.1016/B0-12-657410-3/00001-5

M3 - Chapter

AN - SCOPUS:85024854429

SN - 9780080547749

VL - 1

SP - 53

EP - 64

BT - Encyclopedia of Applied Psychology, Three-Volume Set

PB - Elsevier Science Ltd.

ER -

Advertising Psychology

ASJC Scopus subject areas

Online availability

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