Advertising (in)attention in the digital environment

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	138-165
Number of pages	28
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

ASJC Scopus subject areas

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title = "Advertising (in)attention in the digital environment",

author = "Duff, {Brittany R.L.} and Yuliya Lutchyn",

year = "2017",

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PB - Taylor and Francis

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