Advertising (in)attention in the digital environment

Brittany R.L. Duff, Yuliya Lutchyn

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages138-165
Number of pages28
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Duff, B. R. L., & Lutchyn, Y. (2017). Advertising (in)attention in the digital environment. In Digital Advertising: Theory and Research, Third Edition (pp. 138-165). Taylor and Francis. https://doi.org/10.4324/9781315623252