Advertising Effectiveness and Accounting Policy: A Reply

Research output: Contribution to journal › Comment/debate › peer-review

Keywords

@article{62c19d02e74841bdbfa6bf875170822b,

title = "Advertising Effectiveness and Accounting Policy: A Reply",

keywords = "Accounting principles, Advertising expenditures, Industrial products",

author = "Abdel-Khalik, {Ahmed Rashad}",

year = "1977",

month = jan,

language = "English (US)",

volume = "52",

pages = "264--265",

journal = "Accounting Review",

issn = "0001-4826",

publisher = "American Accounting Association",

number = "1",

}