@article{bd02967fc50e499c95fa71368469c43c,
title = "Advertising Effectiveness and Accounting Policy",
keywords = "advertising expenditures, amortization, earnings per share, advertising to sales ratios, promotion costs, Autocorrelation, cost estimation models, advertising rates, accounting principles, sales promotions",
author = "Abdel-Khalik, {A. Rashad}",
year = "1975",
month = oct,
language = "English (US)",
volume = "50",
pages = "657--670",
journal = "Accounting Review",
issn = "0001-4826",
publisher = "American Accounting Association",
number = "4",
}