Advertising Effectiveness and Accounting Policy

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)657-670
Number of pages14
JournalAccounting Review
Volume50
Issue number4
StatePublished - Oct 1975

Keywords

  • advertising expenditures
  • amortization
  • earnings per share
  • advertising to sales ratios
  • promotion costs
  • Autocorrelation
  • cost estimation models
  • advertising rates
  • accounting principles
  • sales promotions

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