Advertising and Culture

Sharon Shavitt, Jing Zhang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationEncyclopedia of Applied Psychology, Three-Volume Set
PublisherElsevier
Pages47-51
Number of pages5
Volume1
ISBN (Electronic)9780126574104
ISBN (Print)9780080547749
DOIs
StatePublished - Jan 1 2004

ASJC Scopus subject areas

  • General Psychology

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