Advertising and Culture

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Encyclopedia of Applied Psychology, Three-Volume Set
Publisher	Elsevier Science Ltd.
Pages	47-51
Number of pages	5
ISBN (Electronic)	9780126574104
ISBN (Print)	9780080547749
DOIs	https://doi.org/10.1016/B0-12-657410-3/00005-2
State	Published - Jan 1 2004

ASJC Scopus subject areas

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title = "Advertising and Culture",

author = "Sharon Shavitt and Jing Zhang",

year = "2004",

month = jan,

day = "1",

doi = "10.1016/B0-12-657410-3/00005-2",

language = "English (US)",

isbn = "9780080547749",

pages = "47--51",

booktitle = "Encyclopedia of Applied Psychology, Three-Volume Set",

publisher = "Elsevier Science Ltd.",

}

TY - CHAP

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AU - Shavitt, Sharon

AU - Zhang, Jing

PY - 2004/1/1

Y1 - 2004/1/1

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U2 - 10.1016/B0-12-657410-3/00005-2

DO - 10.1016/B0-12-657410-3/00005-2

M3 - Chapter

AN - SCOPUS:84907178129

SN - 9780080547749

SP - 47

EP - 51

BT - Encyclopedia of Applied Psychology, Three-Volume Set

PB - Elsevier Science Ltd.

ER -