Advergaming and healthy eating involvement: How healthy eating inclinations impact processing of advergame content

Business & Economics

• Healthy Eating 100%
• Food 18%
• Elaboration Likelihood Model 16%
• Brand Attitude 14%
• Moderating Variables 13%
• Targeting 10%
• Integrated 7%
• Evaluation 6%
• Design Methodology 5%

Social Sciences

• eating behavior 69%
• food 14%
• model theory 12%
• information processing 10%
• editor 8%
• acceptance 7%
• regression 6%
• examination 5%
• interaction 4%
• health 4%
• evaluation 4%
• time 3%
• experience 3%
• student 2%

Engineering & Materials Science

• Students 13%