Advergaming and healthy eating involvement: How healthy eating inclinations impact processing of advergame content

Keyphrases

• Healthy Eating 100%
• Advergames 100%
• Brand Integration 16%
• Information Processing 8%
• Interaction Effect 8%
• Regression Analysis 8%
• Model Theory 8%
• Design Methodology 8%
• Undergraduate Students 8%
• Online Environment 8%
• Individual-level Variables 8%
• Individual Reactions 8%
• Acceptance-based 8%
• Moderator Variables 8%
• Gaming Experience 8%
• Negative Attitudes 8%
• Playtime 8%
• Level of Involvement 8%
• Attitude toward Brand 8%
• Message Acceptance 8%
• Manipulation Check 8%
• Reactance Theory 8%
• Elaboration Likelihood Model 8%
• Consumer Targeting 8%
• Self-congruity 8%
• Food Branding 8%
• Reaction Processing 8%
• Health Involvement 8%

Psychology

• Healthy Eating 100%
• Regression Analysis 14%
• Information Processing 14%
• Gaming 14%