Advancing our understanding of cross-cultural issues in consumer science and consumer psychology

Hester Van Herk, Carlos J. Torelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Globalization has resulted in a more complex marketplace. Growing multiculturalism of consumer markets and increased global competition are pushing marketing scholars to better understand cross-cultural issues in consumer science and consumer psychology. The chapters in this book cover the field to offer in a single volume the key frameworks and methods to conduct research in the area. Chapters in this book not only include general topics such as the different cultural frameworks used in various disciplines, the distinction between national and individual level of analysis, and main cross-cultural research methods, but also specific topics such as consumer sentiments towards foreign products, country-of-origin effects, and branding in a cross-cultural context.

Original languageEnglish (US)
Title of host publicationCross Cultural Issues in Consumer Science and Consumer Psychology
Subtitle of host publicationCurrent Perspectives and Future Directions
PublisherSpringer International Publishing
Pages1-6
Number of pages6
ISBN (Electronic)9783319650913
ISBN (Print)9783319650906
DOIs
StatePublished - Jan 1 2017

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Van Herk, H., & Torelli, C. J. (2017). Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. In Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions (pp. 1-6). Springer International Publishing. https://doi.org/10.1007/978-3-319-65091-3_1