Advancing our understanding of cross-cultural issues in consumer science and consumer psychology

Hester Van Herk, Carlos Javier Torelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Globalization has resulted in a more complex marketplace. Growing multiculturalism of consumer markets and increased global competition are pushing marketing scholars to better understand cross-cultural issues in consumer science and consumer psychology. The chapters in this book cover the field to offer in a single volume the key frameworks and methods to conduct research in the area. Chapters in this book not only include general topics such as the different cultural frameworks used in various disciplines, the distinction between national and individual level of analysis, and main cross-cultural research methods, but also specific topics such as consumer sentiments towards foreign products, country-of-origin effects, and branding in a cross-cultural context.

Original languageEnglish (US)
Title of host publicationCross Cultural Issues in Consumer Science and Consumer Psychology
Subtitle of host publicationCurrent Perspectives and Future Directions
PublisherSpringer International Publishing
Pages1-6
Number of pages6
ISBN (Electronic)9783319650913
ISBN (Print)9783319650906
DOIs
StatePublished - Jan 1 2017

Fingerprint

Psychology
Cultural Diversity
Internationality
Marketing
Research
Consumer psychology
Cross-cultural issues
Global competition
Levels of analysis
Consumer sentiment
Cultural context
Country of origin effects
Cross-cultural research
Branding
Research methods
Globalization
Multiculturalism
Consumer markets

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Van Herk, H., & Torelli, C. J. (2017). Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. In Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions (pp. 1-6). Springer International Publishing. https://doi.org/10.1007/978-3-319-65091-3_1

Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. / Van Herk, Hester; Torelli, Carlos Javier.

Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, 2017. p. 1-6.

Research output: Chapter in Book/Report/Conference proceedingChapter

Van Herk, H & Torelli, CJ 2017, Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. in Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, pp. 1-6. https://doi.org/10.1007/978-3-319-65091-3_1
Van Herk H, Torelli CJ. Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. In Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing. 2017. p. 1-6 https://doi.org/10.1007/978-3-319-65091-3_1
Van Herk, Hester ; Torelli, Carlos Javier. / Advancing our understanding of cross-cultural issues in consumer science and consumer psychology. Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, 2017. pp. 1-6
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