| Original language | English (US) |
|---|---|
| Place of Publication | Duluth, MN |
| Publisher | Association for Consumer Research |
| State | Published - 2014 |
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Advances in Consumer Research
- Cornelia C Otnes (Editor)
- , Rui Juliet Zhu (Editor)
- , Zeynep Gurhan-Canli (Editor)
Research output: Book/Report/Conference proceeding › Book