Advances in Consumer Research

Cornelia C Otnes (Editor), Rui Juliet Zhu (Editor), Zeynep Gurhan-Canli (Editor)

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
StatePublished - 2014

Cite this

Otnes, C. C., Zhu, R. J., & Gurhan-Canli, Z. (Eds.) (2014). Advances in Consumer Research. Association for Consumer Research.