| Original language | English (US) |
|---|---|
| Place of Publication | Duluth, MN |
| Publisher | Association for Consumer Research |
| State | Published - 2014 |
Advances in Consumer Research
Cornelia C Otnes (Editor), Rui Juliet Zhu (Editor), Zeynep Gurhan-Canli (Editor)
Research output: Book/Report/Conference proceeding › Book