Acceptance and Self-Protection in Government, Commercial, and Interpersonal Surveillance Contexts: An Exploratory Study

Digital surveillance is pervasive in cyberspace, with various parties continuously monitoring online activities. The ways in which internet users perceive and respond to such surveillance across overlapping contexts warrants deeper exploration. This study delves into the acceptance of digital surveillance by internet users and their subsequent self-protective actions against it in three distinct contexts: government, commercial, and interpersonal surveillance. Survey responses collected from 356 internet users in the U.S. showed that acceptance levels for surveillance varied between institutional and interpersonal contexts. However, the degree of self-protection remained consistent across all three contexts. Privacy concerns, algorithm awareness, and perceived privacy control played nuanced roles to both surveillance acceptance and self-protection measures in each context. Interestingly, political orientation emerged as a significant moderating factor on surveillance acceptance. Conservative-leaning participants were less accepting of surveillance overall, especially government surveillance. For conservatives, higher privacy concerns meant less acceptance of both government and corporate surveillance. Liberals’ acceptance levels remained fairly consistent and were less affected by privacy concerns. These findings underscore the significance of contextual differences in privacy and surveillance research and provide implications for refining the existing theoretical frameworks.