Abstract
In this paper, we extend a viral model for product adoption which takes into account how an agent's (or subpop-ulation's) opinion affects the decision to adopt a product or not. Here the coupled adoption opinion model considers the case where the opinion dynamic evolves over a signed network, which captures antagonistic interactions between agents. These signed networks capture a more realistic class of opinion behaviors and lead to a rich set of adoption behaviors for the coupled model. The equilibria of this model are characterized and some stability properties of these equilibria are discussed. Further behavior of the coupled model is studied via simulation.
| Original language | English (US) |
|---|---|
| Title of host publication | 2019 American Control Conference, ACC 2019 |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 3382-3387 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781538679265 |
| State | Published - Jul 2019 |
| Event | 2019 American Control Conference, ACC 2019 - Philadelphia, United States Duration: Jul 10 2019 → Jul 12 2019 |
Publication series
| Name | Proceedings of the American Control Conference |
|---|---|
| Volume | 2019-July |
| ISSN (Print) | 0743-1619 |
Conference
| Conference | 2019 American Control Conference, ACC 2019 |
|---|---|
| Country | United States |
| City | Philadelphia |
| Period | 7/10/19 → 7/12/19 |
ASJC Scopus subject areas
- Electrical and Electronic Engineering
Cite this
Ruf, S. F., Pare, P. E., Liu, J., Beck, C. L., & Basar, T. (2019). A viral model of product adoption with antagonistic interactions. In 2019 American Control Conference, ACC 2019 (pp. 3382-3387). [8815349] (Proceedings of the American Control Conference; Vol. 2019-July). Institute of Electrical and Electronics Engineers Inc..