TY - JOUR
T1 - A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media
T2 - Implications for theory and practice
AU - Wirtz, John G.
AU - Zimbres, Thais M.
N1 - Publisher Copyright:
© 2018 Taylor & Francis.
PY - 2018/3/4
Y1 - 2018/3/4
N2 - The purpose of this study was to analyze peer-reviewed research that applied principles of dialogic communication to organizational websites, blogs, and social media. We identified 79 relevant studies and found that 83% reported the results of a content analysis. Only 25% of studies presented a theoretical implication; 75% discussed practical implications. Future research must distinguish between analyzing structural features of web-based organizational communication and studying dialogue. Differences in power and access to resources between organizations and publics should be incorporated into studies seeking to advance a dialogic theory of public relations.
AB - The purpose of this study was to analyze peer-reviewed research that applied principles of dialogic communication to organizational websites, blogs, and social media. We identified 79 relevant studies and found that 83% reported the results of a content analysis. Only 25% of studies presented a theoretical implication; 75% discussed practical implications. Future research must distinguish between analyzing structural features of web-based organizational communication and studying dialogue. Differences in power and access to resources between organizations and publics should be incorporated into studies seeking to advance a dialogic theory of public relations.
KW - Dialogic theory
KW - principles of dialogic communication
KW - relationship management
KW - research synthesis
KW - web-based organizational communication
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U2 - 10.1080/1062726X.2018.1455146
DO - 10.1080/1062726X.2018.1455146
M3 - Review article
AN - SCOPUS:85047529544
SN - 1062-726X
VL - 30
SP - 5
EP - 34
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 1-2
ER -