@inproceedings{e0b0fc4ea4384c8aae7c1dd8f0d20ef8,
title = "A social movements perspective on {"}issue{"} Surfacing in brand communities",
abstract = "This paper develops a model of how an {"}issue{"} surfaces in weakly-structured interactions characteristic of social media. Understanding how individuals' thoughts acquire the status of an {"}issue{"} worthy of collective concern is an essential prelude to understanding how individuals may be able to mobilize resources from powerful others via social media. We develop a model of such issue surfacing by drawing upon the social movements literature to interpret interactions by members of Starbucks' brand community. Participants negotiate and refine {"}issues{"} that are worthy of collective action.",
keywords = "Brand communities, Issue surfacing, Social movements",
author = "Kim, {Sung Won} and Miranda, {Shaila M.}",
year = "2011",
language = "English (US)",
isbn = "9781618390981",
series = "17th Americas Conference on Information Systems 2011, AMCIS 2011",
pages = "3681--3692",
booktitle = "17th Americas Conference on Information Systems 2011, AMCIS 2011",
note = "17th Americas Conference on Information Systems 2011, AMCIS 2011 ; Conference date: 04-08-2011 Through 08-08-2011",
}