A social movements perspective on "issue" Surfacing in brand communities

Sung Won Kim, Shaila M. Miranda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper develops a model of how an "issue" surfaces in weakly-structured interactions characteristic of social media. Understanding how individuals' thoughts acquire the status of an "issue" worthy of collective concern is an essential prelude to understanding how individuals may be able to mobilize resources from powerful others via social media. We develop a model of such issue surfacing by drawing upon the social movements literature to interpret interactions by members of Starbucks' brand community. Participants negotiate and refine "issues" that are worthy of collective action.

Original languageEnglish (US)
Title of host publication17th Americas Conference on Information Systems 2011, AMCIS 2011
Pages3681-3692
Number of pages12
StatePublished - Dec 1 2011
Externally publishedYes
Event17th Americas Conference on Information Systems 2011, AMCIS 2011 - Detroit, MI, United States
Duration: Aug 4 2011Aug 8 2011

Publication series

Name17th Americas Conference on Information Systems 2011, AMCIS 2011
Volume5

Other

Other17th Americas Conference on Information Systems 2011, AMCIS 2011
CountryUnited States
CityDetroit, MI
Period8/4/118/8/11

Keywords

  • Brand communities
  • Issue surfacing
  • Social movements

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

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  • Cite this

    Kim, S. W., & Miranda, S. M. (2011). A social movements perspective on "issue" Surfacing in brand communities. In 17th Americas Conference on Information Systems 2011, AMCIS 2011 (pp. 3681-3692). (17th Americas Conference on Information Systems 2011, AMCIS 2011; Vol. 5).