A service effort allocation model for assessing customer lifetime value in service marketing

Keyphrases

• Allocation Model 100%
• Effort Allocation 100%
• Customer Lifetime Value 100%
• Service Encounter 100%
• Services Marketing 100%
• Service Effort 100%
• Analytical Model 50%
• Resource Allocation 50%
• Design Methodology 50%
• Ordering Property 50%
• Thought Processes 50%
• Stochastic Parameters 50%
• Quality Level 50%
• Relative Value 50%
• Management Decisions 50%
• Customer Relationship 50%
• Buying 50%
• Value Model 50%
• Stochastic Order 50%
• Service Managers 50%
• Salesforce 50%
• Long-term Value 50%
• Key Account Management 50%

Social Sciences

• Stochastics 100%
• Customer Lifetime Value 100%
• Marketing of Service 100%
• Decision Making 50%
• Resource Allocation 50%
• Key Account Management 50%

Economics, Econometrics and Finance

• Customer Value 100%
• Relationship Marketing 50%
• Allocation 50%
• Salespeople 50%
• Key Account Management 50%