A qualitative assessment of the Kindle e-book reader: Results from initial focus groups

Dennis T. Clark, Susan P. Goodwin, Todd Samuelson, Catherine Coker

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose - The purpose of this paper is to assess initial user perceptions and use of Amazon's Kindle e-book reader. Design/methodology/approach - Thirty-six participants were provided with a Kindle e-book reader and $100 to spend at Amazon. After one month of use focus groups were conducted to elicit user feedback about their experiences and overall first impressions. Findings - Analysis ofthe discussions indicates overall interest in the Kindle as a basic reading device for fiction. However, its use in an academic setting is limited due to content availability and licensing issues, graphic display capabilities, organizational issues, and its prohibitive cost. Originality/value - This is the first research paper of its kind to report on qualitative research conducted on user perceptions of the Kindle e-book reader.

Original languageEnglish (US)
Pages (from-to)118-129
Number of pages12
JournalPerformance Measurement and Metrics
Volume9
Issue number2
DOIs
StatePublished - Aug 12 2008
Externally publishedYes

Keywords

  • Academic libraries
  • Electronic books
  • Focus groups
  • Online operations
  • User interfaces

ASJC Scopus subject areas

  • Library and Information Sciences

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