A process model of consumer cultivation: The role of television is a function of the type of judgment

L. J. Shrum; James E. Burroughs; Aric Rindfleisch

doi:10.4324/9781410609366

A process model of consumer cultivation: The role of television is a function of the type of judgment

L. J. Shrum
, James E. Burroughs
, Aric Rindfleisch

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Psychology of Entertainment Media
Subtitle of host publication	Blurring the Lines Between Entertainment and Persuasion
Publisher	Lawrence Erlbaum Associates
Pages	177-192
Number of pages	16
ISBN (Print)	9781410609366
DOIs	https://doi.org/10.4324/9781410609366
State	Published - Aug 31 2003
Externally published	Yes

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.4324/9781410609366

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A process model of consumer cultivation: The role of television is a function of the type of judgment. / Shrum, L. J.; Burroughs, James E.; Rindfleisch, Aric.
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, 2003. p. 177-192.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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PB - Lawrence Erlbaum Associates

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A process model of consumer cultivation: The role of television is a function of the type of judgment

ASJC Scopus subject areas

Online availability

Library availability

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