A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables

Keyphrases

• Variety Seeking 100%
• Nested Logit Model 100%
• Brand Choice 100%
• Marketing Mix Variables 100%
• Coffee 66%
• Hierarchical Structure 33%
• Two-level 33%
• Inertia 33%
• Logit Model 33%
• Hierarchical Model 33%
• Hierarchical Decision Making 33%
• Consumer Purchase 33%
• Non-hierarchical 33%
• Repeat Purchase 33%
• Consumer Brands 33%
• Purchase Behavior 33%
• Consumer Tendency 33%

Economics, Econometrics and Finance

• Marketing Management 100%
• Logit Model 100%

Psychology

• Logit Model 100%
• Hierarchical Model 33%