| Original language | English (US) |
|---|---|
| Title of host publication | Next Generation Business Strategies for the Base of the Pyramid |
| Subtitle of host publication | New Approaches for Building Mutual Value |
| Editors | Ted London, Stuart Hart |
| Publisher | FT Press |
| State | Published - 2010 |
Cite this
Viswanathan, M. (2010). A Micro-Level Approach to Understanding BoP Markets. In T. London, & S. Hart (Eds.), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value FT Press.
A Micro-Level Approach to Understanding BoP Markets. / Viswanathan, Madhubalan.
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. ed. / Ted London; Stuart Hart. FT Press, 2010.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Viswanathan, M 2010, A Micro-Level Approach to Understanding BoP Markets. in T London & S Hart (eds), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. FT Press.
Viswanathan M. A Micro-Level Approach to Understanding BoP Markets. In London T, Hart S, editors, Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. FT Press. 2010
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