A Micro-Level Approach to Understanding BoP Markets

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationNext Generation Business Strategies for the Base of the Pyramid
Subtitle of host publicationNew Approaches for Building Mutual Value
EditorsTed London, Stuart Hart
PublisherFT Press
Publication statusPublished - 2010

Cite this

Viswanathan, M. (2010). A Micro-Level Approach to Understanding BoP Markets. In T. London, & S. Hart (Eds.), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value FT Press.