Original language | English (US) |
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Title of host publication | Next Generation Business Strategies for the Base of the Pyramid |
Subtitle of host publication | New Approaches for Building Mutual Value |
Editors | Ted London, Stuart Hart |
Publisher | FT Press |
State | Published - 2010 |
A Micro-Level Approach to Understanding BoP Markets
Research output: Chapter in Book/Report/Conference proceeding › Chapter