| Original language | English (US) |
|---|---|
| Title of host publication | Next Generation Business Strategies for the Base of the Pyramid |
| Subtitle of host publication | New Approaches for Building Mutual Value |
| Editors | Ted London, Stuart Hart |
| Publisher | FT Press |
| Publication status | Published - 2010 |
Cite this
Viswanathan, M. (2010). A Micro-Level Approach to Understanding BoP Markets. In T. London, & S. Hart (Eds.), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value FT Press.