A Micro-Level Approach to Understanding BoP Markets

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationNext Generation Business Strategies for the Base of the Pyramid
Subtitle of host publicationNew Approaches for Building Mutual Value
EditorsTed London, Stuart Hart
PublisherFT Press
StatePublished - 2010

Cite this

Viswanathan, M. (2010). A Micro-Level Approach to Understanding BoP Markets. In T. London, & S. Hart (Eds.), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value FT Press.

A Micro-Level Approach to Understanding BoP Markets. / Viswanathan, Madhubalan.

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. ed. / Ted London; Stuart Hart. FT Press, 2010.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M 2010, A Micro-Level Approach to Understanding BoP Markets. in T London & S Hart (eds), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. FT Press.
Viswanathan M. A Micro-Level Approach to Understanding BoP Markets. In London T, Hart S, editors, Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. FT Press. 2010
Viswanathan, Madhubalan. / A Micro-Level Approach to Understanding BoP Markets. Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. editor / Ted London ; Stuart Hart. FT Press, 2010.
@inbook{1a4be6ee35384e4b981c9ed9a56c77c2,
title = "A Micro-Level Approach to Understanding BoP Markets",
author = "Madhubalan Viswanathan",
year = "2010",
language = "English (US)",
editor = "Ted London and Stuart Hart",
booktitle = "Next Generation Business Strategies for the Base of the Pyramid",
publisher = "FT Press",

}

TY - CHAP

T1 - A Micro-Level Approach to Understanding BoP Markets

AU - Viswanathan, Madhubalan

PY - 2010

Y1 - 2010

M3 - Chapter

BT - Next Generation Business Strategies for the Base of the Pyramid

A2 - London, Ted

A2 - Hart, Stuart

PB - FT Press

ER -