| Original language | English (US) |
|---|---|
| Title of host publication | Next Generation Business Strategies for the Base of the Pyramid |
| Subtitle of host publication | New Approaches for Building Mutual Value |
| Editors | Ted London, Stuart Hart |
| Publisher | FT Press |
| State | Published - 2010 |
A Micro-Level Approach to Understanding BoP Markets
Research output: Chapter in Book/Report/Conference proceeding › Chapter