A Master Strategist: John H. Johnson and the Development of Chicago as a Center for Black Business Enterprise

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

John H. Johnson was a titan of 20th century business. Starting from humble beginnings, Johnson created two of the most successful magazines in American history (Ebony and Jet) and built a personal fortune made him one of the richest people in America. Yet the strategic decisions Johnson made that led to his successes is much less recognized. This chapter examines how Johnson made key strategic decisions and choices that enabled him to build the Johnson Publishing Company into a major media force. Additionally, it analyzes the choices Johnson made as he grappled with critics of his publishing tactics, other black publishers whose businesses competed with his own, and distributors who refused to carry his products regardless of the financial benefit to them for doing so.
Original languageEnglish (US)
Title of host publicationBuilding the Black Metropolis
Subtitle of host publicationAfrican American Entrepreneurship in Chicago
EditorsRobert E Weems, Jason P Chambers
PublisherUniversity of Illinois Press
Pages122-146
Number of pages25
ISBN (Electronic)0252050029, 9780252050022
ISBN (Print)0252041429, 9780252082948
DOIs
StatePublished - Sep 2017

Publication series

NameThe New Black Studies Series

Keywords

  • John H Johnson
  • Ebony
  • Jet
  • Earl Graves
  • Harry Pace
  • S.B. Fuller
  • Ben Burns
  • Our World
  • Eunice Johnson
  • Fashion Fair Cosmetics

ASJC Scopus subject areas

  • Social Sciences(all)

Fingerprint Dive into the research topics of 'A Master Strategist: John H. Johnson and the Development of Chicago as a Center for Black Business Enterprise'. Together they form a unique fingerprint.

Cite this