A first look at user switching behaviors over multiple video content providers

Huan Yan, Tzu Heng Lin, Gang Wang, Yong Li, Haitao Zheng, Depeng Jin, Ben Y. Zhao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Watching videos from multiple content providers (CP) has become prevalent. For individual CPs, understanding user video consumption patterns among CPs is critical for improving on-site user experience and CP's opportunity of success. In this paper, based on a two-month dataset recording 9 million users' 269 million video viewing requests over 6 most popular video CPs in China, we provide a first look at users' video consumption and switching behaviors across different CPs. We find that rarely do active video watchers stick to one single CP. When users switch from one CP to another, they are more likely to switch to larger CPs with more videos.

Original languageEnglish (US)
Title of host publicationProceedings of the 11th International Conference on Web and Social Media, ICWSM 2017
PublisherAAAI Press
Pages700-703
Number of pages4
ISBN (Electronic)9781577357889
StatePublished - Jan 1 2017
Externally publishedYes
Event11th International Conference on Web and Social Media, ICWSM 2017 - Montreal, Canada
Duration: May 15 2017May 18 2017

Publication series

NameProceedings of the 11th International Conference on Web and Social Media, ICWSM 2017

Other

Other11th International Conference on Web and Social Media, ICWSM 2017
CountryCanada
CityMontreal
Period5/15/175/18/17

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Yan, H., Lin, T. H., Wang, G., Li, Y., Zheng, H., Jin, D., & Zhao, B. Y. (2017). A first look at user switching behaviors over multiple video content providers. In Proceedings of the 11th International Conference on Web and Social Media, ICWSM 2017 (pp. 700-703). (Proceedings of the 11th International Conference on Web and Social Media, ICWSM 2017). AAAI Press.