| Original language | English (US) |
|---|---|
| Title of host publication | Creating Images and the Psychology of Marketing Communication |
| Publisher | Lawrence Erlbaum Associates |
| Pages | 171-190 |
| Number of pages | 20 |
| ISBN (Print) | 1410617394, 9781410617392 |
| DOIs | |
| State | Published - Jan 16 2006 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting