A cultural third-person effect: Actual and expected effects of source expertise among individualists and collectivists

Sukki Yoon, Patrick T. Vargas

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationCreating Images and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages171-190
Number of pages20
ISBN (Print)1410617394, 9781410617392
DOIs
StatePublished - Jan 16 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Yoon, S., & Vargas, P. T. (2006). A cultural third-person effect: Actual and expected effects of source expertise among individualists and collectivists. In Creating Images and the Psychology of Marketing Communication (pp. 171-190). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410617392