A cultural third-person effect: Actual and expected effects of source expertise among individualists and collectivists

Sukki Yoon, Patrick T. Vargas

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationCreating Images and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Number of pages20
ISBN (Print)1410617394, 9781410617392
StatePublished - Jan 16 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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