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A Cross-National Study of Fear Appeal Messages in YouTube Trending Videos About COVID-19
Yee Man Margaret Ng
National Center for Supercomputing Applications (NCSA)
Journalism
Institute of Communications Research
Center for Social & Behavioral Science
Siebel School of Computing and Data Science
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Keyphrases
YouTube
100%
Brazil
100%
Fear Appeals
100%
COVID-19
100%
Trending Videos
100%
United States
50%
Taiwan
50%
Social Media
50%
Coding Approach
25%
Sense of Community
25%
Protective Behavior
25%
Health Communication
25%
Self-efficacy Beliefs
25%
Canada
25%
New Zealand
25%
Threat Level
25%
Supervised Machine Learning
25%
Public Agenda
25%
Human Beliefs
25%
Early Attention
25%
Content Creators
25%
Efficacy Beliefs
25%
Extended Parallel Process Model
25%
Social Media Platforms
25%
COVID-19 Pandemic
25%
Community Efficacy
25%
Computer Science
YouTube
100%
Social Media
100%
Machine Learning
50%
And-States
50%
Parallel Process
50%
Process Model
50%
Content Creator
50%
Social Medium Platform
50%
Efficacy Belief
50%
Protective Action
50%
Psychology
YouTube
100%
Process Model
50%
Content Creator
50%