A Cross-National Study of Fear Appeal Messages in YouTube Trending Videos About COVID-19

Arts & Humanities

• Fear Appeals 100%
• YouTube 69%
• Social Media 46%
• Extended Parallel Process Model 29%
• Efficacy 25%
• Taiwan 20%
• Russia 20%
• Machine Learning 14%
• Creator 12%
• New Zealand 11%
• Agenda 11%
• Canada 10%
• Threat 10%

Medicine & Life Sciences

• Social Media 50%
• Brazil 49%
• Fear 47%
• Russia 32%
• Taiwan 26%
• Supervised Machine Learning 21%
• Health Communication 17%
• Pandemics 14%
• New Zealand 14%
• Canada 12%
• Disease Outbreaks 12%

Social Sciences

• appeal 44%
• Brazil 40%
• video 40%
• anxiety 34%
• social media 32%
• Taiwan 22%
• Russia 20%
• coding 12%
• New Zealand 11%
• Canada 9%
• threat 8%
• communication 7%
• health 6%
• learning 4%