TY - JOUR
T1 - A conceptual model and study of cross-cultural business relationships
AU - Williams, Jerome D.
AU - Han, Sang Lin
AU - Qualls, William J.
N1 - Funding Information:
The authors gratefully acknowledge the financial support of the Korea Research Foundation.
PY - 1998/6
Y1 - 1998/6
N2 - Business-to-business marketing relationships have taken on a variety of names, ranging from long-term relationships, buyer-seller partnerships, strategic alliances, joint ventures, network organizations, to fully integrated hierarchical firms, cross-marketing agreements, etc. (Oliver, 1990, Gross and Neuman, 1989; Webster, 1992). Despite the plethora of terms used to describe business relationships, we know little about what determines a successful business relationship. This article develops a conceptual model of cross-cultural business relationships. An exploratory study was conducted to examine the impact of social and structural bonding as determinants of business relationship performance. The study found that knowledge of cultural orientation and its relationship to the social and structural bond that exists between partners is a key predictor of long-term commitment in cross-national business relationships.
AB - Business-to-business marketing relationships have taken on a variety of names, ranging from long-term relationships, buyer-seller partnerships, strategic alliances, joint ventures, network organizations, to fully integrated hierarchical firms, cross-marketing agreements, etc. (Oliver, 1990, Gross and Neuman, 1989; Webster, 1992). Despite the plethora of terms used to describe business relationships, we know little about what determines a successful business relationship. This article develops a conceptual model of cross-cultural business relationships. An exploratory study was conducted to examine the impact of social and structural bonding as determinants of business relationship performance. The study found that knowledge of cultural orientation and its relationship to the social and structural bond that exists between partners is a key predictor of long-term commitment in cross-national business relationships.
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U2 - 10.1016/S0148-2963(97)00109-4
DO - 10.1016/S0148-2963(97)00109-4
M3 - Article
AN - SCOPUS:0032091498
SN - 0148-2963
VL - 42
SP - 135
EP - 143
JO - Journal of Business Research
JF - Journal of Business Research
IS - 2
ER -