A Comparative Evaluation of Building Occupant's Response to Luminous Displays in Real and Simulated Indoor Environments

This study examines the response of people to simulated environmental dis plays and the adequacy of such simulation media. The response elicited by colour slides is compared to that from real environments as the lighting condi tion (sunlight penetration) and the size of the room window changed. Occu pant response elicited is an affective or mood change response. Factor analysis was performed on the semantic differential mood inventory used to measure the mood change. The factor construct was to a large degree similar between the two environment representation mediums. However, the extent to which a change of luminous/environmental conditions impact upon occupant re sponse revealed differences between the two mediums.