@inproceedings{57d3f7f09e924d049b33a69d0f471a1b,
title = "A classroom study of using crowd feedback in the iterative design process",
abstract = "Crowd feedback systems offer designers an emerging approach for improving their designs, but there is little empirical evidence of the benefit of these systems. This paper reports the results of a study of using a crowd feedback system to iterate on visual designs. Users in an introductory visual design course created initial designs satisfying a design brief and received crowd feedback on the designs. Users revised the designs and the system was used to generate feedback again. This format enabled us to detect the changes between the initial and revised designs and how the feedback related to those changes. Further, we analyzed the value of crowd feedback by comparing it with expert evaluation and feedback generated via free-form prompts. Results showed that the crowd feedback system prompted deep and cosmetic changes and led to improved designs, the crowd recognized the design improvements, and structured workflows generated more interpretative, diverse and critical feedback than free-form prompts.",
keywords = "Crowd feedback, creativity., crowdsourcing, design iteration, visual design",
author = "Anbang Xu and Huaming Rao and Dow, {Steven P.} and Bailey, {Brian P.}",
note = "Publisher Copyright: {\textcopyright} 2015 ACM.; 18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015 ; Conference date: 14-03-2015 Through 18-03-2015",
year = "2015",
month = feb,
day = "28",
doi = "10.1145/2675133.2675140",
language = "English (US)",
series = "CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing",
publisher = "Association for Computing Machinery, Inc",
pages = "1637--1648",
booktitle = "CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing",
}