This paper describes an approach used to collect and analyze qualitative data in an evaluation conducted in an international business setting. It recounts some of the more salient issues, problems, and successes in qualitative analysis that arose during a 6-month evaluation project. The latter sections of this paper provide an assessment of the methodology and describe some of the implications and benefits derived from this study.
ASJC Scopus subject areas
- Business and International Management
- Social Psychology
- Geography, Planning and Development
- Strategy and Management
- Public Health, Environmental and Occupational Health