A 15-year review of ABC, CBS, and NBC news coverage of organ donation: Implications for organ donation campaigns

Brian L. Quick, Do Kyun Kim, Kevin Meyer

Research output: Contribution to journalArticle

Abstract

This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.

Original languageEnglish (US)
Pages (from-to)137-145
Number of pages9
JournalHealth communication
Volume24
Issue number2
DOIs
StatePublished - Mar 1 2009

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ASJC Scopus subject areas

  • Health(social science)
  • Communication

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