TY - JOUR
T1 - A 15-year review of ABC, CBS, and NBC news coverage of organ donation
T2 - Implications for organ donation campaigns
AU - Quick, Brian L.
AU - Kim, Do Kyun
AU - Meyer, Kevin
PY - 2009/3
Y1 - 2009/3
N2 - This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.
AB - This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.
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U2 - 10.1080/10410230802676516
DO - 10.1080/10410230802676516
M3 - Article
C2 - 19280457
AN - SCOPUS:65549110847
SN - 1041-0236
VL - 24
SP - 137
EP - 145
JO - Health communication
JF - Health communication
IS - 2
ER -