17th Paul D. Converse Symposium

Research output: Book/Report/Conference proceeding › Book

Original language	English (US)
Place of Publication	Chicago, IL
Publisher	American Marketing Association
Number of pages	151
ISBN (Print)	0877573395, 9780877573395
State	Published - 2010

Name	Proceedings series

Keywords

@book{b54d269c59514b158649080e6b9880b8,

title = "17th Paul D. Converse Symposium",

keywords = "Marketing",

editor = "William Qualls and Otnes, \{Cornelia C\}",

note = "Includes bibliographical references",

year = "2010",

language = "English (US)",

isbn = "0877573395",

series = "Proceedings series",

publisher = "American Marketing Association",

address = "United States",

}