17th Paul D. Converse Symposium

William Qualls (Editor), Cornelia C Otnes (Editor)

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Number of pages151
ISBN (Print)0877573395, 9780877573395
Publication statusPublished - 2010

Publication series

NameProceedings series

Keywords

  • Marketing

Cite this

Qualls, W., & Otnes, C. C. (Eds.) (2010). 17th Paul D. Converse Symposium. (Proceedings series). Chicago, IL: American Marketing Association.