17th Paul D. Converse Symposium

William Qualls (Editor), Cornelia C Otnes (Editor)

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Number of pages151
ISBN (Print)0877573395, 9780877573395
StatePublished - 2010

Publication series

NameProceedings series

Keywords

  • Marketing

Cite this

Qualls, W., & Otnes, C. C. (Eds.) (2010). 17th Paul D. Converse Symposium. (Proceedings series). Chicago, IL: American Marketing Association.

17th Paul D. Converse Symposium. / Qualls, William (Editor); Otnes, Cornelia C (Editor).

Chicago, IL : American Marketing Association, 2010. 151 p. (Proceedings series).

Research output: Book/ReportBook

Qualls, W & Otnes, CC (eds) 2010, 17th Paul D. Converse Symposium. Proceedings series, American Marketing Association, Chicago, IL.
Qualls W, (ed.), Otnes CC, (ed.). 17th Paul D. Converse Symposium. Chicago, IL: American Marketing Association, 2010. 151 p. (Proceedings series).
Qualls, William (Editor) ; Otnes, Cornelia C (Editor). / 17th Paul D. Converse Symposium. Chicago, IL : American Marketing Association, 2010. 151 p. (Proceedings series).
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