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Honors
Thomas C. Kinnear/Journal of Public Policy and Marketing Award
Viswanathan, Madhubalan
(Recipient), Manoj Hastak (Recipient) & Roland Gau (Recipient)
Business Administration
Carl R. Woese Institute for Genomic Biology
Institute for Sustainability, Energy, and Environment
Coordinated Science Lab
Gies College of Business
Prize
Description
Best paper winner.
Awarded date
2009
Organizations
American Marketing Association
Fingerprint
Public Policy and Marketing
Related content
Research & Scholarship
Understanding and facililating the usage of nutrional labels by low-literate consumers
Research output
:
Contribution to journal
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Article