Thomas C. Kinnear/Journal of Public Policy and Marketing Award

Viswanathan, Madhubalan (Recipient), Hastak, M. (Recipient) & Gau, R. (Recipient)

Prize

Description

Best paper winner.

Awarded date	2009
Granting Organizations	American Marketing Association

Related content

Research & Scholarship
Understanding and facililating the usage of nutrional labels by low-literate consumers
Research output: Contribution to journal › Article › peer-review