Yunchuan Liu

20062019

Research output per year

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Research Output

2019

Informative advertising in a distribution channel

Shi, H., Liu, Y. & Petruzzi, N. C., Apr 16 2019, In : European Journal of Operational Research. 274, 2, p. 773-787 15 p.

Research output: Contribution to journalArticle

Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion

Bian, J., Zhao, X. & Liu, Y., Jan 1 2019, In : International Journal of Production Economics.

Research output: Contribution to journalArticle

2018

Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

Gu, Z. J. & Liu, Y., Dec 1 2018, In : Quantitative Marketing and Economics. 16, 4, p. 441-472 32 p.

Research output: Contribution to journalArticle

2017

Outsourcing to convert fixed costs into variable costs: A competitive analysis

Liu, Y. & Tyagi, R. K., Mar 1 2017, In : International Journal of Research in Marketing. 34, 1, p. 252-264 13 p.

Research output: Contribution to journalArticle

2014

Dominant retailers' incentives for product quality in asymmetric distribution channels

Dukes, A., Geylani, T. & Liu, Y., Jan 1 2014, In : Marketing Letters. 25, 1, p. 93-107 15 p.

Research output: Contribution to journalArticle

2013

Can commonality relieve cannibalization in product line design?

Kim, K., Chhajed, D. & Liu, Y., Jan 1 2013, In : Marketing Science. 32, 3, p. 510-521 12 p.

Research output: Contribution to journalArticle

Consumer fit search, retailer shelf layout, and channel interaction

Gu, Z. J. & Liu, Y., Jan 1 2013, In : Marketing Science. 32, 4, p. 652-668 17 p.

Research output: Contribution to journalArticle

Consumer heterogeneity, product quality, and distribution channels

Shi, H., Liu, Y. & Petruzzi, N. C., May 1 2013, In : Management Science. 59, 5, p. 1162-1176 15 p.

Research output: Contribution to journalArticle

2011

Shades of gray-the impact of gray markets on authorized distribution channels

Xiao, Y., Palekar, U. & Liu, Y., Jun 1 2011, In : Quantitative Marketing and Economics. 9, 2, p. 155-178 24 p.

Research output: Contribution to journalArticle

The benefits of competitive upward channel decentralization

Liu, Y. & Tyagi, R. K., Apr 1 2011, In : Management Science. 57, 4, p. 741-751 11 p.

Research output: Contribution to journalArticle

2010

In-store media and distribution channel coordination

Dukes, A. & Liu, Y., Jan 1 2010, In : Marketing Science. 29, 1, p. 94-107 14 p.

Research output: Contribution to journalArticle

The length of product line in distribution channels

Liu, Y. & Cui, T. H., May 1 2010, In : Marketing Science. 29, 3, p. 474-482 9 p.

Research output: Contribution to journalArticle

2006

Note on self-restraint as an online entry-deterrence strategy

Liu, Y., Gupta, S. & Zhang, Z. J., Nov 1 2006, In : Management Science. 52, 11, p. 1799-1809 11 p.

Research output: Contribution to journalArticle

The benefits of personalized pricing in a channel

Liu, Y. & Zhang, Z. J., Jan 1 2006, In : Marketing Science. 25, 1, p. 97-105 9 p.

Research output: Contribution to journalArticle