Yunchuan Liu

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Research Output

Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion

Bian, J., Zhao, X. & Liu, Y., Feb 2020, In : International Journal of Production Economics. 220, 107456.

Research output: Contribution to journalArticle

  • Informative advertising in a distribution channel

    Shi, H., Liu, Y. & Petruzzi, N. C., Apr 16 2019, In : European Journal of Operational Research. 274, 2, p. 773-787 15 p.

    Research output: Contribution to journalArticle

  • Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

    Gu, Z. J. & Liu, Y., Dec 1 2018, In : Quantitative Marketing and Economics. 16, 4, p. 441-472 32 p.

    Research output: Contribution to journalArticle

  • Outsourcing to convert fixed costs into variable costs: A competitive analysis

    Liu, Y. & Tyagi, R. K., Mar 1 2017, In : International Journal of Research in Marketing. 34, 1, p. 252-264 13 p.

    Research output: Contribution to journalArticle

  • Dominant retailers' incentives for product quality in asymmetric distribution channels

    Dukes, A., Geylani, T. & Liu, Y., Jan 1 2014, In : Marketing Letters. 25, 1, p. 93-107 15 p.

    Research output: Contribution to journalArticle