Yunchuan Liu

20032019
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Distribution channels Business & Economics
Retailers Business & Economics
Incentives Business & Economics
Product quality Business & Economics
Channel structure Business & Economics
Interaction Business & Economics
Suppliers Business & Economics
Profit Business & Economics

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Research Output 2003 2019

Informative advertising in a distribution channel

Shi, H., Liu, Y. & Petruzzi, N. C., Apr 16 2019, In : European Journal of Operational Research. 274, 2, p. 773-787 15 p.

Research output: Contribution to journalArticle

Marketing
Profit
Profitability
Advertising
Distribution channels

Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion

Bian, J., Zhao, X. & Liu, Y., Jan 1 2019, In : International Journal of Production Economics.

Research output: Contribution to journalArticle

Dynamic models
Distribution channels
Tacit collusion
Channel structure
Collusion

Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

Gu, Z. J. & Liu, Y., Dec 1 2018, In : Quantitative Marketing and Economics. 16, 4, p. 441-472 32 p.

Research output: Contribution to journalArticle

Funding
Incentives
Retailers
Salespeople
Salesperson

Outsourcing to convert fixed costs into variable costs: A competitive analysis

Liu, Y. & Tyagi, R. K., Mar 1 2017, In : International Journal of Research in Marketing. 34, 1, p. 252-264 13 p.

Research output: Contribution to journalArticle

Competitive analysis
Fixed costs
Variable cost
Outsourcing
Industry

Dominant retailers' incentives for product quality in asymmetric distribution channels

Dukes, A., Geylani, T. & Liu, Y., Jan 1 2014, In : Marketing Letters. 25, 1, p. 93-107 15 p.

Research output: Contribution to journalArticle

Retailers
Incentives
Product quality
Distribution channels
Suppliers