Unnati Narang

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2024
How E-Scooters Impact Shared Mobility and Consumer Safety
Liu, R. & Narang, U., Jan 31 2024, (Submitted) 76 p.
Research output: Working paper
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
Narang, U., Sachdev, V. & Liu, R., Oct 6 2024, (Submitted) 59 p.
Research output: Working paper
2023
Incentives to Work Out: Evidence from Field Experiments
Narang, U., Jan 17 2023, (Submitted) 35 p.
Research output: Working paper
2021
Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales
Narang, U. & Shankar, V., Jan 13 2021, (Submitted) 62 p.
Research output: Working paper
2020
Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending
Grewal, D., Ahlbom, C.-P., Noble, S., Shankar, V., Narang, U. & Nordfalt, J., 2020, (Submitted).
Research output: Working paper
2018
The Impact of Mobile App Failures on Online and Offline Purchases
Narang, U., Shankar, V. & Narayanan, S., Mar 20 2018, (Submitted) (Mays Business School Research Paper; no. 3144434).
Research output: Working paper

Research output