Unnati Narang

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Research Output

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Article
2019

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Shankar, V. & Narang, U., Jan 1 2019, (Accepted/In press) In : Journal of the Academy of Marketing Science. 48, 5, p. 1030-1052 23 p.

Research output: Contribution to journalArticle

Mobile app introduction and online and offline purchases and product returns

Narang, U. & Shankar, V., Sep 1 2019, In : Marketing Science. 38, 5, p. 756-772 17 p.

Research output: Contribution to journalArticle