Research output per year
Research output per year
Search results
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2023
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
Grewal, D., Ahlbom, C. P., Noble, S. M., Shankar, V., Narang, U. & Nordfält, J., Dec 2023, In: Journal of Marketing Research. 60, 6, p. 1071-1094 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
2022
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Narang, U., Yadav, M. S. & Rindfleisch, A., Feb 2022, In: Journal of Marketing Research. 59, 1, p. 61-78 18 p.Research output: Contribution to journal › Article › peer-review
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2020
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
Shankar, V. & Narang, U., Sep 2020, In: Journal of the Academy of Marketing Science. 48, 5, p. 1030-1052 23 p.Research output: Contribution to journal › Article › peer-review
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2019
Mobile app introduction and online and offline purchases and product returns
Narang, U. & Shankar, V., Sep 1 2019, In: Marketing Science. 38, 5, p. 756-772 17 p.Research output: Contribution to journal › Article › peer-review